Discover curl-conscious heat with The PATTERN Interchangeable Curling Iron & the rest of our new Heat Collection. Explore new ways to shape, stretch & define curls & coils.

Discover expert hair care advice, popular hairstyles, beauty tips, how-to videos & the best ways to care for your curls.

Everything you want to know about our highly-effective products, tools & accessories, plus how we keep your hair juicy & joyful.

Focusing on healthy hair & encourages each hair texture to take up as much space as it desires.

Swoop & slay. Define & moisturize. Hydrate & hold. Learn the latest styles & how to care for your crown from experts & naturals just like you.

We search the globe for the best ingredients & review thousands of formulas with our chemists until we create the solutions to help you achieve your happiest hair.

Our CEO/Founder shares her go-to routines, must-have products & the not-so-secret tricks to unleashing the best curls in your own bathroom.